When you run your own business, you need to come with creative marketing campaigns that will both entice your customers and bring in much needed business to your company. Of course, most companies will advertise their products and will have a well thought out advertising campaign however; this is not the same as a marketing and branding campaign which is where most customers lose focus. It is not all about advertising your product and getting people to buy it. A branding and marketing campaign focuses more on winning the hearts of customers even if they do not immediately buy your product. As an example, if you are a business that sells birthday cakes, an advertising campaign would focus on getting customers to buy your cakes right now but a marketing and branding campaign would focus on making a customer fall in love with your cakes and remember your brand even months later when it is time for their birthday. Similarly, your potential and future customer will recommend your brand to others and do your advertising for you if you are successful in your branding campaign.
Appreciating your customers
A well thought out marketing and branding company focuses not only on bring in immediate money but on winning your customers heart which means that you will have to spend money now with no specific promise of future business. If you have regular customers that bring in a lot of money to your business, work on a campaign that will give out company gifts for their birthdays, their anniversaries and other events.
Some gift ideas are branded pens, branded diaries and other items that will be used all year round which increases the visibility of your company’s logo and branding among your customers customer’s, your customers friends and of course your customer’s family members.
Alternatively, you could even touch your customer’s heart by sending out a cake to your customer for their birthday to let your customer know that you are thinking of them on this special day and that you care. You would be surprised to see just how far a gesture of this sort can go. You may not realize it but doing something nice for your regular customer will increase the chances of your customer recommending your business to others and of your customer buying your products even when he or she does not specifically have a need for them. Business is all about creating relationships and this is the perfect opportunity and method to create a lifetime relationship with your customer.